Social Media: What Every Web Marketing Campaign Needs
Posted by Michael Gillen | Filed under Internet marketing
Even before that incredibly overrated movie won the Oscar, everybody was atwitter about social media. You can’t walk two steps without being bombarded with “online marketing” this or “web marketing” that. However, despite all the fervor, there are still people out there who don’t know quite what to do when it comes to social media. For those of us out there who are unsure what to do, here’s a little introduction to get acquainted with the medium.
Before we get to the real stuff, we should spend a bit of time covering what Web 2.0 is. Web 2.0 is the correct term for websites that contain aspects of collaboration as well as information sharing. Remember what way websites were like in the nineties: unchanging pages without way to interact with them beyond an email address. These days you can comment and, sometimes, even create original content-on websites even create content on websites, clearly a new phase for the medium. Hence the term “Web 2.0;” it’s the next step in the development of the internet.
Social media is Web 2.0 taken to its logical extremes. Through using social media, persons can communicate with hundreds of folk, either instantaneously, or irrespective of time. If you were around for Marshall McLuhan (a seminal philosopher in the 1960’s who talked about new media), he declared that we would soon make new ways to communicate that will free us from the limitations of both distance and time. He was referring to TV, but Facebook is obviously a better fit for his theories.
There are literally dozens of social media sites, although they tend to be divisible into groups. There are social news sites, Reddit, Propeller, and Digg where persons read articles and comment on them. There are social bookmarking sites like Del.icio.us, Simpy, and Blinklist, where people can promote interesting websites. There are social video and photo sharing sites like like YouTube, Google Video, and Flickr; I’m sure everybody has spent enough hours on YouTube to know this very well. If you’re looking for information on a particular topic, there are Wikis, which is like Wikipedia, only devoted to specific topics, like a TV show or a specific field. And then, of course there are social networking sites like Facebook or Myspace for the United States and literally hundreds of other ones if you include different countries.
So, did that teach you anything? Don’t fret if you aren’t an expert on every single one of them. Instead, you should take a few hours to check out each one to see if any of them would be useful for your needs. And, if none of them seem like a good fit, then you just have to sit back and wait; new ones are appearing everyday, so there’s a great chance that something perfect will come along eventually.
So, do you feel that you would like to learn more about retaining an online marketing firm? Would you would like to learn more about web marketing? Check us out at Fishbat.com to learn more!
Tags: Internet marketing, online marketing firm, web marketing
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